Developing Identity ON Yield, SOil and Site


Project Number – MIS 5016090
Priority axis 2 - A Sustainable and Climate adaptable Cross-Border area
Investment priorities 6c - Conserving, protecting, promoting and developing natural and cultural heritage
Intervention fields 091. Development and promotion of the tourism potential of natural areas
094. Protection, development and promotion of public cultural and heritage assets
Call 2nd Call for proposals under priority axes 2 & 4
Lead Beneficiary Agricultural University of Athens, Department of Food Science & Human Nutrition
Beneficiaries Institute of Viticulture and Enology
University of Plovdiv "Paisii Hilendarski" , Faculty of Economics and Social Sciences
Kavala Development Agency - Local Authorities Enterprise
Federation of Professional, Crafts and Trade Associations of Evros
Agency for Transnational Training and Development
Municipality of Kirkovo
Chamber of Commerce and Industry of Haskovo
Start Date Nov 01, 2017
End Date Dec 31, 2021
Budget 735.778,70 €
ERDF Contribution 625.411,90 €
National Contribution 110.366,81
Albeit less known, the CB area of East Macedonia – Thrace and the Thracian Valley  is the Europe’s oldest wine region. Discoveries made in the area testify vine cultivation since 4000 BC, while historically the region is directly connected with the Dionysos Cult. Dionysos first appears in this area and then, later, moves to the south. Thus, local history is directly connected with viniculture.

Given that, DIONYSOS project aims at valorizing the specific aspect as a natural and cultural asset for developing oenotourism, so as to increasing area’s attractiveness while enhancing preservation of the local landscape and biodiversity.

As such the project enforces cultivation of the old local vine varieties, highlights the local productive identity and applies integrated approaches to promoting the area as an oenotourism destination. To doing so the project redesigns the current conventional vinicultural and wine producing model, based on foreign commercial varieties, while enhancing cultivation of the old authentic grapes as the area’s differentiating element and its comparative advantage.

The local terroir, the wider micro flora and fauna, the main factor providing the special characteristics of topology and origin on the organoleptic and the other significant parameters of wine, is emphasized. Scientific researches in both countries, under a common methodology, are carried out for the identification-phylogenetic analysis of local varieties, for the isolation and identification of yeasts.

A digital map for the area’s vineyard, a plan for wine roads, placement of identification signposts with QR Codes, pilot interventions to improving the aesthetic image of settlements, an internet platform for promoting the vineyard are implemented to raising area’s local identity. Synergies are obtained to develop the local tourism theme upon the authentic area’s product. Awareness raising actions contribute for local communities to become conscious of their local natural asset along with the area’s oenotourism value, while other actions support its placement on the market. DIONYSOS area stretches over region Eastern Macedonia– Thrace to the districts of Hascovo and Kardjali. Pilot actions are planned in the wider areas of Paggaion (Kavala), Soufli (Evros), Kirkovo and Hascovo.

Common vinicutural attributes in the CB area, common challenges on both sides of the border as well as need for exchanging experience and shaping a critical mass for entering the market motivate the 2 areas to close cooperation. To this end, bodies with complementary status and thematic specialization, as e.g. research institutes specialized in the wine sector, actors experienced in tourism development, actors representing local enterprises and Local Authorities as main actors in development planning are involved in this cooperation looking forward to the synthesis of their experience to actively develop their area’s attractiveness and enforce the role of the relevant enterprises.



- Del.6.4.1_Tour video of the Greek vineyard area_EN subs
- BG (with EN subs)
- GR TV spot

Del.2.4.3._Project Flyer_EN.GR
Del.2.4.3.Brochure_Projects & Results_EN.GR
Del.6.8.4.Project Flyer.BG
Del.6.6.5_Newsletter_GR / BG

Del.4.3.1_Trilingual Winetourism Guide - The Wine Trails of Dionysos
- digital guide
- printed Trilingual Winetourism Guide_EN.GR.BG
Del.4.3.5_DIONYSOS Digital Platform on Area's Vineyard:
Del.5.3.4_DataBase with promotion material on the area: (User: dionysos / Password: Dionysos)
Del.5.6.4_Database with promotion material on the area:   
Del.6.6.5.DIONYSOS e-learning Platform:  (contains three training courses, one on appropriate vinicultural techniques, a second one on modern wine making techniques and a third one on the attributes of the various wine types)

Del.3.1.1.Recording Wine Varieties in Macedonia & Thrace_EN / GR
Del.3.2.1.Recording the wine varieties & micro regions of production in Haskovo & Kardzali_EN
Del.3.5.4_Wine varieties of Thrace_GR
Del.5.8.5.Viticulture in the Haskovo_EN

Del.3.1.2.Selecting main local wine varieties and identifying their characteristics_EN
Del.3.2.2_Selecting main local wine varieties and identifying their characteristics.EN
Del.3.5.2.Selecting main local wine varieties and identifying their characteristics.EN

Del.3.1.3.Exploring competitiveness of selected grapevine varieties_EN
Del.3.2.3.Exploring competitiveness of selected varieties_EN / BG

Del.4.3.4.Raising Local Cuisine 10+10 Recipes based on Local Wine Varieties_EN.BG
Del.4.4.4.Raising Local Greek Cuisine 10+10 Recipes based on Local Wine Varieties EN / GR
Del.4.5.4.Raising Local Cuisine of Evros_Recipes_GR

Del.5.2.3.Study for Local Quality Pact in the Food, Tourism and Trade Sectorty_EN / BG
Del.5.8.3.Quality Pact in the Food, Tourism and Trade Sector & Action Plan _BG
Del.6.3.5.Actions for the strengthening business cooperation_BG (EN abstr)
Del.6.5.5.Actions for strengthening the business cooperation_GR (EN abstr)

Del.5.6.3.Business Plan For Member of Quality Pact of Paggaio Municipality_GR (EN abstr)
Del.5.6.3.Business Plan For Member of Quality Pact of Soufli Municipality & Evros Prefecture_GR (EN abstr)
Del.6.3.1.Marketing Plan promoting Haskovo area and vineyard_BG (EN abstr)
Del.6.6.1_Marketing Plan for the Region in Greece (Pagaio & Soufli) _GR (EN abstr)


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