ENHANCEMENT OF BUSINESS BRANDING THROUGH THE DEVELOPMENT OF A CARBON FOOTPRINT EVALUATION SYSTEM IN THE CROSS BORDER AREA

Acronym	CB CARBONFREE
Project Number – MIS	5070679
Priority axis	1 - A Competitive and Innovative Cross-Border Area
Investment priorities	3a - Promoting entrepreneurship, in particular by facilitating the economic exploitation of new ideas and fostering the creation of new firms, including through business incubators
Intervention fields	066. Advanced support services for SMEs and groups of SMEs (including management, marketing and design services)
Call	6th CALL FOR PROJECT PROPOSALS
Lead Beneficiary	GREEK EXPORTΕRS' ASSOCIATION
Beneficiaries	Chamber of Commerce and Industry of Haskovo EUROPEAN REGIONAL FRAMEWORK FOR CO-OPERATION
Start Date	Apr 13, 2021
End Date	Sep 12, 2023
Budget	549.972,5 €
ERDF Contribution	467.476,63 €
National Contribution	82.495,88 €
Website	https://site.cbcarbonfree.eu/

The project aims at developing new innovations and / or improvement of existing production, standardization and marketing methods, environmentally friendly, focused on reducing the carbon footprint at all stages of production, from producer to final disposal point. In this case the project will enable, through the tools that will developed (multicriteria analysis protocol) to support new - innovative business practises in the cross-border area in order to be differentiated the products of the sector and satisfied the ever-increasing needs of the consumer. The introduction of new methods and processes is ongoing in the modern business environment, and as a result, the monitoring of trends and the adaptation and improvement of products is necessary for the "survival" of entrepreneurs. The approach of the proposed project concerns the training of staff and entrepreneurs of the primary, secondary and tertiary sectors involved in the agri-food sector concerning the use protocols reduced carbon footprint. At a second level, seminars and workshops will be held on the promotion of these products on the domestic markets as well as in markets that have established specific rules. The outcome of the whole project will be the creation of a regional "brand name" which will be based on the cross-border business cooperation.