Priority axis 1 - A Competitive and Innovative Cross-Border Area
Investment priorities 3d - Supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes
Intervention fields 064. Research and innovation processes in SMEs (including voucher schemes, process, design, service and social innovation)
Lead Beneficiary DREAM TEAM VISION Ltd / Borislav Danev
Beneficiaries Rumen Gargov
Start Date Dec 03, 2020
End Date Dec 02, 2023
Budget 483.990,00 €
ERDF Contribution 267.404,48 €
National Contribution 47.189,03 €
Website https://dreamvision.sbs/projects/
As the creative economy has evolved and gained importance over the past two decades, the boundaries between the creative sectors have been removed and creative knowledge and skills are deployed in the wider economy. Such changes are also reflected in the developing relationship between tourism and the creative industries, where arts now provide access to new markets and diversifying demand, whereas new target groups are reached, destination image and competitiveness is improved and support in growth of creative industries and creative exports supported.
In addition, many tourists nowadays seek a unique and customised experience rather than the more traditional “sun-and-sea” package holiday. These changes on the demand side require reaction and adaptation by companies and the development of new products promoting attractiveness and accessibility of innovative marine activities. Yacht tourism is promoted as a tool of product differentiation and its development is considered as a necessity for the exceeding of the negative effects of seasonality and spatial intensity at coasts. It constitutes an important source of income and employment and is a key factor for sustainable growth of the enterprises, operating in the sector.
As a response to the new challenges in the creative and tourism sector, the two companies target to establish sustainable business partnership across the border in collaborative development of high quality artistic products and tourism services, as an essential source of competitive distinction, thus tackle the challenges and exploit the opportunities for business growth, profitability and jobs sustainability.

The investment will have as its main output the elaboration and the purchase of the following:
- An artistic atelier purchase and equipment for the BG partner;
- A sailing boat purchase (GR);
- Jointly developed e-shop and booking Internet platform, operated by both partners;
- Participation in international fairs and artistic creation and tourism exhibitions;
- Two new staff members appointed by the BG company.
The expected results could be summarized as follows:
- Two newly- established companies, operating in sustainable tourism sector;
- Economic growth in local, national and international markets, incl. the CB region and beyond;
- 2 new employees attracted to the tourist sector, thus fostering the employment in the CBC region;
- Increased economic growth and competitiveness through the joint implementation and common skills and techniques in marketing, promotions, sales;
- Enhanced business cooperation between the partners.
Furthermore, the current project within the cross-border area highlights how private partnership, Interreg funds and common projects teams cooperating can collaborate and jointly boost their service development activities through joint economic development actions in the sustainable tourism sector. The experiences from the established partnership and achieved results will serve as a benchmark for a cross-border creativity tourism cooperation model which can be transferred to other regions in Europe.

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