High Value Nature grazing in NATURA 2000 areas for meat product quality improvement and innovation in product distribution at the GR-BG cross-border area - BorderGraze


Project Number – MIS 5089171
Priority axis 1 - A Competitive and Innovative Cross-Border Area
Investment priorities 3d - Supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes
Intervention fields 064. Research and innovation processes in SMEs (including voucher schemes, process, design, service and social innovation)
Lead Beneficiary OMIKRON Environmental Consultants SA
Beneficiaries IVAN KERYANOV BIO TRADE 93 Ltd
Start Date Dec 11, 2020
End Date Dec 10, 2023
Budget 468.210,00 €
ERDF Contribution 258.686,03 €
National Contribution 45.650,48 €
High Nature Value (HNV) livestock grazing is a tool for the conservation of grassland and open bush ecosystems as well as for the prevention of their transformation into closed bush and/ or forest areas. Thus, it is an internationally recognized and applied management practice in areas of high environmental value such as NATURA 2000 sites and other protected areas. At the same time, HNV livestock grazing is an invigoration catalyst for local economy which can produce high quality products with added ecological value. The proposed project aims in creating an innovative  framework for the sustainable management of HNV grazing and pasture lands at the cross-border area. The business challenge of the proposed project targets on revealing the potential to monetize the environmental value of HNV meat products and increase their profitability for the two beneficiary companies. Thus, BorderGraze puts emphasis on the enhancement of the added value as well as on innovative marketing of meat products from HNV grazing systems and areas. The investment is expected to benefit both beneficiary companies by increasing their competitiveness on a cross-border level and their access on new crossborder markets mainly by increasing their sales and their products/ services added value through innovative supply and marketing chains. In a nutshell the investment and its associated innovation is expected to help the beneficiaries achieve better prices and lower costs due to joint marketing efforts and access to pro-environmental (“green”) business markets which rely on good quality natural resources.

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