Project Number – MIS 5104572
Priority axis 1 - A Competitive and Innovative Cross-Border Area
Investment priorities 3d - Supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes
Intervention fields 064. Research and innovation processes in SMEs (including voucher schemes, process, design, service and social innovation)
Lead Beneficiary LOTOS LTD
Beneficiaries TSIGELI P.C.
Start Date Nov 23, 2020
End Date Nov 22, 2023
Budget 588.172,70 €
ERDF Contribution 324.965,42 €
National Contribution 57.346,84 €
The challenges the proposed investment address are the stimulation of economic growth of one existing and one newly established company through joint economic development actions for expansion beyond local markets and new products offering. Lotos Ltd. is a well- positioned meat production company, renowned at national level for its variety and quality of products. The company is backed by quality assurance, sustainability, innovations, constant development and willingness for expansion. Through the proposed investment plan it set the targets to grow beyond the borders and continue to be competitive as demand for reputable and qualityassured meat products continues to rise. TSIGELI P.C. is a new company, the main objective of which is meat processing and trading. This object will be realized within the planned investment.

The main business challenge that the Greek partner addresses is to implement the planned investment in the most appropriate way in order to enhance its competitiveness through offering high- valued meat products. Both companies’ challenges will be addressed in the optimum way through the cross-border collaboration and the networking that they will commonly develop.The benefits that the investment is expected to bring about is to help the partnering enterprises improve their competitiveness, while the level of competition prevailing today makes it necessary to minimize operation costs along the production- processing- distribution chain, and this is often decisive for remaining in or being excluded from the market.

The BG partner has strategically chosen to produce its products in its home country and export them, as this strategy involves the least potential risks and will guarantee the lowest production costs and company’s competitive advantages. Bearing in mind that distribution and marketing are important components of the final costs and key factors in competitiveness, the benefits for TSIGELI P.C. include a chance to increase its revenue by introducing a new high- quality product to the local market at competitive prices. Advantages for both companies will also result of the established collaboration for joint identification of problems, critical points and the development of solutions, joint analysis of the different activities of the production process, processing and distribution, identifying possibilities for joint improving each of the links. The investment plan envisage the launching of an installation for the processing, packaging and distribution of meat products and the purchase of transport means for delivery and distribution.

Lotos Ltd. will provide to its Greek partner raw and/or semi-processed meat products by purchasing 3 vehicles- specialized refrigeration/ cooling vehicles (heavy truck and van).  TSIGELI P.C. foresees the purchase of equipment for processing and packaging meat products and a specialized transport vehicle for distribution. The installation will be implemented in a property rented by the company. Thus, the current business partnership is seen as a tool to coordinate efforts, resources, knowledge and skills, to jointly solve problems, enabling the two companies more effectively to overcome problems of market access, information, infrastructure, technological innovations and jointly participate in the CB market.

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